The “Cola King of India” Expands Beverage Empire
2 min read
India
New Delhi, August 1, 2024 — Renowned entrepreneur Ravi Jaipuria, often hailed as the “Cola King of India,” is set to further extend his influential beverage empire. Jaipuria’s RJ Corp, the largest bottler for PepsiCo in India, has announced a series of strategic initiatives aimed at diversifying its product offerings and expanding its market presence both domestically and internationally.
RJ Corp is making a significant move into the Southeast Asian market with plans to establish new bottling plants in Vietnam and the Philippines. This expansion aims to tap into the high growth potential of these emerging markets, bringing RJ Corp’s renowned beverage offerings to a broader audience.
In response to the growing consumer demand for healthier options, RJ Corp is introducing a new line of low-sugar and zero-calorie beverages. This initiative is part of the company’s commitment to providing a diverse range of products that cater to evolving consumer preferences.
RJ Corp is investing heavily in sustainable practices, including the installation of solar panels at its bottling facilities and the implementation of comprehensive water conservation measures. These efforts are aimed at reducing the environmental footprint of RJ Corp’s operations and promoting sustainability in the beverage industry.
Ravi Jaipuria, Chairman of RJ Corp, expressed his enthusiasm for these new ventures, stating, “Our mission is to innovate and grow continually, ensuring we meet the dynamic needs of our consumers. By expanding into new markets and introducing healthier beverage options, we are committed to driving sustainable growth while delivering value to our customers.”
Analysts predict that these strategic moves will significantly bolster RJ Corp’s market share and enhance its competitive edge in the beverage industry. The expansion into Southeast Asia and the introduction of health-conscious beverages are expected to open new revenue streams and attract a broader consumer base.
Ravi Jaipuria is the Chairman of RJ Corp, a diversified conglomerate with interests in the food and beverage, healthcare, education, and hospitality sectors. Under his leadership, RJ Corp has become one of the largest bottlers for PepsiCo globally, and Jaipuria is hailed as one of India’s most influential business figures.
RJ Corp is a leading conglomerate in India, operating numerous bottling plants for PepsiCo, franchises for Yum! Brands (including Pizza Hut and KFC), and ventures in healthcare, hospitality, and education. The company is known for its commitment to innovation, quality, and sustainability.